One demo. Automatic VIP.
Complete a demonstration with any participating partner before NADA. You automatically qualify for a VIP pass, and receive your gold VIP star once your completed demo is verified.
Book my pre-NADA demoOut of the convention. Into the night.
A cooler place to connect.
Step into the IceBar atmosphere. Catch up with familiar faces, meet your next business partner, and make it a night to remember.
An invitation for dealer principals, owners, general managers, fixed operations leaders, dealer group executives, customers, and qualified prospects.
1 / 9Explore the IceBar
Make your night golden
Don’t just attend.
Arrive as a VIP.
Your gold VIP star unlocks our exclusive VIP area. There are two ways to earn it. Choose your route and make your Icebreaker night something special.
Three booths. Three visits. Go VIP.
Visit three different participating booths during NADA 2027, and get your stickers and earn your party pass and gold VIP badge. We welcome you and would love to tell you more about what we do and how we can work together.
Find the partner boothsBooking a demo starts the journey. Completing it earns VIP access. Or simply visit three different participating partner's booths during NADA, collect your stickers and earn your party pass and gold VIP badge.
Make connections. Discover what’s next.
Meet your NADA booth partners.
To complete your VIP challenge, visit three participating partners' booths on the NADA convention floor and collect your party pass and VIP gold badge.
Additional participating partners will be announced as they are confirmed.
The details
Before you join us.
When and where is the party?
Thursday 18 February 2027, from 6PM to 10PM at the IceBar in Orlando. Times are local to Orlando.
How do I earn VIP access before NADA?
Complete a demo with a participating partner before NADA. You automatically qualify for a VIP pass. Your gold VIP star is issued once your demo completion is verified.
How do I earn VIP access during NADA?
Visit three different participating partner booths during NADA, collect your stickers, and claim your party pass and gold VIP badge.
Does booking a demo qualify me for VIP?
Booking alone does not qualify. Complete one demo before NADA, or visit three participating partner booths and collect stickers during NADA.
Where do I collect my party pass?
Visit a participating NADA booth. Dealerwing is at Booth 2957 and LESAutomotive is at Booth 2279. Connect with Rosenfield & Co CPA through the event’s partner demo arrangements.
Is registration free?
Yes. Party registration is free. Attendance is limited and an official party pass is required for entry.