Free playbook · NADA Show 2027 · Orlando, Feb 17–20
The Ultimate NADA Vendor Playbook
Build awareness before NADA, drive qualified booth traffic during the show, capture professional media and stay visible after dealers return home. 22 pages, free for automotive vendors exhibiting at NADA.
What's inside
Ten chapters, one plan for NADA
- 01
The NADA Opportunity — why results start months before the show floor opens.
- 02
Pre-Show Marketing — build awareness and secure appointments before you land in Orlando.
- 03
During-the-Show Marketing — morning email, geofencing and Top Recommended Booths (24 spaces only).
- 04
The NADA Icebreaker — our VIP evening at IceBar Orlando, Thursday, February 18.
- 05
Post-Show Marketing — turn conversations into clients with structured follow-up.
- 06
Workshops & Speaking — pack the room and move from vendor to thought leader.
- 07
Media & Video Programs — executive interviews, booth spotlights and customer testimonials.
- 08
Find the Right Program — match each program to what you want NADA to accomplish.
- 09
Case Studies & Results — DMS, DealerPRO, Rapid Recon, ProfitKeeperPro and CXAUTO2026.
- 10
A Note from Your Hosts — Ian Nethercott and Peter "webdoc" Martin.
Take a look inside
Preview the playbook
Preview pages from the 2027 edition.
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