AutoHubShow NADA Marketing & Media Programs
Build awareness before NADA, generate qualified booth traffic during the show, capture professional media and remain visible after attendees return to their dealerships.
February 17–20, 2027Orlando, Florida
NADA Show 2027 takes place February 17–20, 2027 in Orlando, Florida.
The NADA Opportunity
NADA represents one of the largest commitments many automotive vendors make each year. Booth space, travel, displays, staffing, sponsorships, entertainment and sales resources require extensive planning. Yet many exhibitors still rely heavily on one thing: hoping the right dealership executives walk by their booth.
AutoHubShow Media Group takes a different approach.
Our NADA programs are designed to build awareness before the convention, generate qualified interest, drive booth traffic during the show, capture professional media and keep your company visible after attendees return to their dealerships.
Find the Right Program
A Connected Approach
Reach dealership decision-makers before they finalize their schedules.
Show why the company, solution or announcement matters.
Give attendees a timely reason to visit, meet or see a demonstration.
Use follow-up campaigns and professional content after NADA.
Targeted Automotive Reach
NADA marketing is not about reaching everyone. It is about reaching the people most likely to engage with your company and its solutions.
90,000+
Dealership decision-makers
12,000+
NADA attendees from the past five years
Build awareness, reach targeted dealership executives, schedule meetings, generate booth traffic and continue follow-up after the show.
Establish executive authority, capture the NADA presence, record customer proof and create professional assets for future marketing.
Combine targeted email, interviews, booth coverage, customer testimonials, video distribution and post-show promotion.
Before NADA
Email is especially valuable for NADA because it is push technology. Instead of waiting for dealership executives to find your company through search, social media or while walking the exhibit hall, targeted email puts your message directly in front of them.
AutoHubShow combines Cactus Sky Digital's automotive email marketing experience with a highly targeted automotive audience.
Introduce the company and establish why the solution matters.
Highlight a business challenge and show how the company addresses it.
Feature a customer success story, executive insight, product benefit or other proof point.
Give dealership executives a reason to schedule time with the team.
Reinforce the booth location, meeting opportunity, demonstration or announcement before attendees travel.
The objective is familiarity. When prospects see your company at NADA, they already know your name and why they should stop.
Build sustained recognition with dealership decision-makers in the months before the show.
Key inclusions
See the Strategy in Action
Real campaigns produced by AutoHubShow Media Group. Open any example to view the full email exactly as dealers received it, on desktop or mobile.
BG Products — NADA Suite Day pre-show campaign
Introduces the company and establishes why its solution matters.
Recall Masters — NADA cocktail party invitation
Gives targeted executives a reason to schedule a meeting or demonstration.
Daily Top Recommended Booths — multi-company feature
Promotes the booth while attendees plan their day.
ProfitKeeperPro — post-show follow-up
Keeps the company visible while prospects evaluate next steps.
During NADA
Once NADA begins, the marketing objective changes. Awareness becomes booth traffic. Every morning, dealership executives review their schedules, check email, meet with colleagues and decide how they will spend their day.
AutoHubShow's Daily Top Recommended Booths campaign puts participating companies in front of attendees during this critical planning period.
Day One
Introduce the company and make the booth an early stop.
Day Two
Feature a product, technology, service or announcement.
Day Three
Promote demonstrations, meetings, customer stories or executive appearances.
Day Four
Create urgency before the convention concludes.
Build authority. Expand influence. Generate qualified dealer opportunities. Accelerate growth.
NADA Show Media Exposure & Video Programs
NADA is one of the most important opportunities of the year for automotive vendors to connect with dealership decision-makers. But with hundreds of exhibitors competing for attention, simply having a booth does not guarantee visibility.
AutoHubShow Media Group helps automotive companies turn their NADA presence into professional media exposure, executive thought leadership, customer proof and content that can continue working long after the show ends.
One NADA investment. Months of marketing potential.
Put your company's leadership and expertise in front of the automotive industry.
Join Ian Nethercott or Peter “webdoc” Martin for a professionally produced executive interview from NADA. The conversation can focus on the company, industry trends, new technology, product announcements, dealer challenges or the ideas the organization believes will shape automotive retail.
Key inclusions
Turn one executive conversation into a broader media campaign.
Key inclusions
One interview. Multiple marketing assets.
Booth and Customer Proof
A vendor describing its own product is marketing. A dealership customer describing the results they achieved is proof.
AutoHubShow captures those conversations on the show floor with a professional production crew, so your booth activity becomes credible, third-party validation you can use for months afterwards.
We Bring AutoHubShow to Your Booth
Sometimes the story is better told where the action is happening. An AutoHubShow production team will come directly to the vendor's booth to capture the company, its executives, products, demonstrations and NADA presence.
Key inclusions
Capture the energy and environment surrounding your actual NADA presence.
AHS Exclusive
Your best customers are already going to be at NADA. We will professionally capture their stories while they are there and turn those stories into marketing assets you can use all year.
AutoHubShow captures live endorsements from dealership customers attending the show and turns them into powerful third-party validation. The vendor schedules participating customers, and the AutoHubShow production team interviews them about their experience with the company and its products or services.
Key inclusions
A vendor telling dealers that its product works is advertising. A dealer telling other dealers that it works is proof.
Designed for companies with a larger customer base attending NADA.
Key inclusions
Integrated Programs
Featured Integrated Program
Rather than purchasing an isolated interview or promotional placement, receive an integrated NADA media campaign.
Key inclusions
Filmed on the Final Day of NADA
Reserve a dedicated production block with AutoHubShow and use the NADA environment to create a library of content while executives, customers, partners and subject-matter experts are all in one place.
Key inclusions
Content for months, not days.
Your Own Media Team at NADA
For companies looking for more extensive coverage, AutoHubShow can provide dedicated on-site video production and content creation throughout NADA. Think of this as giving the client its own automotive media team for the show.
Key inclusions
Production requirements vary according to crew time, number of locations, editing requirements, interviews and final deliverables. AutoHubShow will develop a customized coverage plan around the client's objectives.
Coverage captured at NADA can be repurposed across the channels your team already uses.
See AutoHubShow in Action at NADA
Proven Digital Engagement
Program Start
981 monthly visits
January
6,200 monthly visits
February
9,400 monthly visits
April
17,000 monthly visits
For one client, a targeted content and email strategy helped increase monthly website traffic from 981 visits at program start in December to 6,200 in January, 9,400 in February and 17,000 in April. This is an example of the engagement growth produced by AutoHubShow and Cactus Sky Digital's push-marketing approach.
What Automotive Clients Say
Real NADA results from automotive companies that used targeted pre-show, during-show and dealer-outreach campaigns to increase visibility, traffic and qualified opportunities.
NADA campaign results delivered by Cactus Sky Digital, the marketing engine powering AutoHubShow Media Group.
Our NADA strategy filled the calendar, increased daily booth traffic and connected DMS with qualified dealership prospects—leading to an expanded national marketing partnership.
Amberly Allen
Managing Partner
Dealer Merchant Services
Even as a first-time exhibitor in a difficult booth location, targeted pre-show and daily emails helped bring qualified dealership decision-makers to ProfitKeeperPro throughout the event.
Karen Dillon
President
ProfitKeeperPro
Targeted email and LinkedIn outreach helped DealerPRO Training reach dealership decision-makers and become one of the show's strongest booths for visitor traffic.
Don Reed
President
DealerPRO Training
Program Comparison
Featured Integrated Program
The AutoHubShow Media Team
Hosts, cameras, lighting and audio, on site and ready to capture interviews, booth coverage and customer proof throughout the show.
Why AutoHubShow
Executive interviews establish expertise and industry authority.
On-location coverage brings the booth, products, technology and people into the conversation.
Customer testimonials allow dealers to explain why they use the company and what they have experienced.
Professional video, social clips, email, eNewsletter, YouTube and digital distribution help the content continue working after NADA.
One NADA investment. Months of marketing potential.
After NADA
NADA generates conversations. The weeks following the convention determine how many of those conversations become opportunities.
Dealers return to their stores with information from dozens of vendors, so your company needs to remain visible while decisions are being made.
The convention may end. Your NADA marketing should not.
The AutoHubShow Advantage
Together, AutoHubShow Media Group and Cactus Sky Digital understand both sides of the equation: who automotive vendors need to reach and how to get their attention.
Interview times, booth-production blocks, customer-testimonial sessions, video content days and dedicated event coverage must be reserved in advance and are subject to production-crew availability.
February 17–20, 2027Orlando, Florida
NADA Show 2027 Is Approaching
The strongest NADA campaigns do not begin when the exhibit hall opens. Start building recognition, scheduling conversations and planning professional content before dealership decision-makers finalize their show calendars.
NADA Show 2027 takes place February 17–20, 2027 in Orlando, Florida.
Questions
Please Note: AutoHubShow Media Group, powered by Cactus Sky, provides marketing services tailored for vendors attending the NADA Convention, but is not affiliated with or endorsed by the National Automobile Dealers Association. NADA® is a registered trademark.